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Same Author Name Articles
【With the same author name:【Yu Xue】 Found 1 articles】
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| F713
The Spillover Effect of WOM Formed by Online Reviews and Its Difference among Brands
Wang Tao
,
Yu Xue
Consumers increasingly rely on online reviews to help them make consumption decisions. Meanwhile, online reviews also facilitate the comparison of product information. Consumers typically ...
First published at: Jul 01, 2019
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ESI
doi:
10.16538/j.cnki.fem.2019.07.009
Foreign Economics & Management
, Vol. 41, Issue 07
, pp. 125 - 136
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Journal of Shanghai University of Finance and Economics
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